We scaled an appointment-based service brand to 170,000 phone leads a year
Challenge
An appointment-based service brand relied on phone calls to fill its calendar, yet the ad account was small, scattered and had no call tracking. Because there was no way to measure where calls came from, scaling the budget felt risky.
Solution
We first set up call tracking and conversion measurement so we could see exactly how many calls each lira produced. We restructured search campaigns around services and intent, prioritised call-focused ads, and scaled the budget gradually as the data proved out. Over four years we kept cost per lead low while continuously growing volume.
Results
- 590,000+ phone call leads since tracking began
- 147,000 leads in the last 12 months at just ₺2.24 per lead
- Ad investment scaled roughly 100x over 4 years
- 4.3 million+ ad impressions a year
We took a new local business to 12,500 conversions in its first year
Challenge
A brand new local business had no history, data or visibility on Google. With a limited budget, it needed to reach nearby customers quickly and efficiently.
Solution
We built a locally focused campaign structure and defined calls, directions and orders as conversions. We used Performance Max to reach high-intent users nearby and optimised ad copy by area. We kept cost per conversion low and scaled the budget in line with demand.
Results
- 12,500+ conversions in the first 12 months (calls, directions, orders)
- Just ₺3.45 per conversion
- Monthly conversion volume grew roughly 6x in 6 months
- 942,000+ local impressions at a 3.2% click-through rate
We cut cost per conversion 10x for a B2B industrial brand through optimisation
Challenge
As a growing B2B industrial brand scaled its account, cost per conversion was high and it was unclear how much of the spend turned into real sales. It needed to improve efficiency while increasing volume.
Solution
We strengthened conversion measurement, restructured shopping and search campaigns, and optimised bidding strategies against conversion data. We pruned low-performing segments and shifted budget to the products and queries that drove the most conversions.
Results
- Cost per conversion dropped roughly 10x (from ₺171 to ₺17)
- 4,900+ conversions in the last 12 months
- 959,000+ impressions and 13,700+ qualified clicks
- Efficiency maintained while the budget grew
We reduced cost per lead 41% over 3 years for an international B2B tech brand
Challenge
A B2B technology brand operating in international markets struggled to scale qualified leads at a reasonable cost. It needed to grow efficiently in a competitive space with high click costs.
Solution
We separated campaigns by intent and market, lifted click-through rate through ad copy and targeting tests, and filtered out irrelevant traffic. By optimising bids against lead quality, we brought costs down steadily over three years.
Results
- Cost per lead fell 41% over 3 years (from $53 to $31)
- Click-through rate of 5-9%, above the sector average
- 490 qualified B2B leads in the last 12 months
- A campaign structure that scales across international markets
We generated 3,100+ patient leads for a brain & spine surgery clinic in 5 years
Challenge
A brain and spine surgeon relied heavily on referrals and word of mouth for patient acquisition. Digital brand awareness was low and the clinic was nearly invisible in treatment-specific searches. An efficient ad structure needed to be built within healthcare's high cost-per-click environment.
Solution
We built a campaign structure segmented by treatment area: separate campaigns for lumbar disc, cervical disc and robotic laser treatment. We started low-risk with Smart campaigns, expanded to Search and Performance Max as data proved out, and ran brand protection campaigns to block competitor ads.
Results
- 3,100+ patient leads over 5+ years (calls, forms, appointments)
- Lowest CPA: 19.72 TL (Smart campaign)
- 10.9% conversion rate in Robotic Laser campaign
- 631 conversions via Performance Max at 27.19 TL CPA
We generated $947K revenue for a US print provider via Microsoft Ads
Challenge
A US-based online print provider's Microsoft Ads account was underperforming. Campaign structure was unoptimised, relying on broad targeting, and revenue was nearly flat quarter over quarter. ROAS targets were not being met.
Solution
We took over the account in early 2023 and restructured it by product category. We optimised the shopping feed, switched to ROAS-focused bidding and scaled the budget gradually. Revenue records were broken through aggressive budget increases during seasonal demand peaks.
Results
- $947,310 total revenue over 3.5 years
- 303% ROAS ($3.03 revenue per $1 spent)
- 11,773 total order conversions
- All-time revenue record broken after account takeover
We generated $6.29M revenue at 3.24x ROAS via Google Ads while organic traffic declined
Challenge
A US-based online print provider saw declining organic and direct traffic revenue. Algorithm updates and increased competition had reduced organic visibility. The business needed a controllable revenue channel to sustain growth.
Solution
We restructured the Google Ads account with product-level profitability analysis. We removed non-performing products, created new campaigns with price-competitive products and AI-powered landing pages. Systematic A/B testing improved brand campaign efficiency and average order value was optimised.
Results
- $6.29M revenue via Google Ads in 3.5 years
- 3.24x ROAS ($3.24 revenue per $1 spent)
- Paid media was the only growing channel while organic declined
- Combined with Microsoft Ads: $7.24M total paid revenue
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